Thursday, March 7, 2013

Lego has reduced their box size and goes green!

Hellego! I have very interesting news for you in this post! Lego is now making their boxes for Lego sets smaller!

They are doing this to help the environment. By making this action, Lego is reducing their CO2 consumption by 10% and will save about 18% of the cardboard they use. They have already started and they say that by 2015, all boxes will be smaller. But don't worry, the sets will still contain the same amount of pieces. ;)

The cardboard used in these new boxes will also have an FSC certification. FSC stands for Forest Stewardship Council. This means that the cardboard and materials needed to make it are certified to come from sustainable forests.

In 2012, Lego had already reduced their quantity of pollution by about 4,1% with ways that are not necessarily visible by consumers. They have also bought a wind park which uses renewable energy. The energy that they will save with the wind park is the equivalent of the annual consumption of 100,000 houses!

I went to Toys R Us the other day and I already noticed the size change for a few sets. The Technic Tractor for example, was much smaller. Here is a picture with my hand on it to give you an idea of the size.

This set contains 353 pieces so the size of the box is "small" for that number of pieces. Usually, it would probably be about three times my hand. I noticed this on a few other sets, but not all sets are like that yet. Like I wrote previously, this change will only be complete in 2015.

So what do you guys think? I think that it is awesome of Lego to do that. I am somebody who cares about the environment so it's nice to see that one of my favourite companies is contributing to it. Next, it also has an advantage for us consumers because first, it will make it possible to store more Lego boxes. Second, when you will feel the box, it will be filled completely, giving you the awesome feeling that there are much more pieces than there really is. Also, this will also give a good image to Lego. It will show that they are a caring company and take pride in what they do. All in all I think this is a win-win situation and a great decision from Lego.

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